Johnson & Johnson Innovative Medicine (formally known as Janssen Pharmaceutical)

Johnson & Johnson Innovative Medicine (formally known as Janssen Pharmaceutical) pioneers digital transformation in medical education, empowering healthcare professionals (HCPs) to advance knowledge and elevate patient care. By integrating innovative digital technologies into educational events, JnJ enhances accessibility to cutting-edge treatments. Their omnichannel strategy includes SMS-campaigns, targeted LinkedIn-posts, AI utilization, and interactive online tools, facilitating seamless engagement and participation in educational initiatives. Results show increased HCPs engagement and satisfaction, evidenced by rising event attendance and high participant ratings. JnJ’s commitment to digital innovation underscores its mission to revolutionize healthcare delivery, fostering collaboration and ensuring optimal clinical outcomes for Greek patients.